What does digital marketing involve? The 6 main areas

Posted by on Apr 17, 2019 in Digital Marketing Blogs | 0 comments

Digital Marketing (DM) is the process of marketing a brand, products or services through a digital medium, such as the internet, mobile phones etc. It is an incredibly important and valuable tool in increasing brand awareness, visitors to your website and customers.  But what does DM involve?  If you are going to create a successful digital marketing strategy, you need to understand the six main digital marketing areas.  Understanding digital marketing in its most basic form is a necessity, which is why I have put together this useful infographic.

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The Six Main Digital Marketing Areas

As you can see from the above infographic, there are six main digital marketing areas. If you want a successful digital marketing strategy, you need to understand every one of these areas.  Each area plays an important role in the effectiveness of your marketing campaign.

 

1. SEO Content:

You need to regularly update your website with new, unique and relevant content. This content should include keywords.  Keywords are the search terms you would expect a potential customer to use when looking for a service you provide or goods you sell.  For example, a cleaning company might use ‘cleaning company’ or ‘professional cleaner’. It is important that the content has been written by you and not copied from another site. By adding search engine optimised content onto your site, search engines will rank your website more highly in search engine results.  As most people won’t flick past the first page of search engine results, it is important you try to get your website showing on that first page.

 

2. Social Media:

Part of understanding digital marketing is understanding the impact social media can have.  Social media is a great tool for engaging with customers, increasing brand awareness and showing your goods or services.  It is also a great way to protect your business, by being active on social media you are more likely to see if your brand is mentioned and you have the option to respond. All of this helps to build trust and a rapport with the customer.

 

3. Optimisation:

When it comes to designing your website, there is a right and a wrong way to go about it.  An effective website must be optimised for search engines. This includes linking, including meta and title tags, adding alt tags to images, creating a sitemap and on-going analysis.  This makes your website more searchable by search engines, which improves how highly the search engines rank your website.  To learn more read my blog: what does website optimisation include?

 

4. Web Design:

If a customer cannot use your website, if it is to slow or confusing, or if it looks boring, they might click straight off your site and onto a competitors.  It is important that you have a user friendly website that is easy to use and is engaging and informative.  Make sure your website has plenty of calls-to-action, things like “click here to subscribe” etc. This is an essential part of converting the people browsing your website into paying customers.

 

5. Advertising:

While you can advertise for free through social media and website content, this is often much more time consuming.  Most businesses find that a combination of paid advertising and free advertising works the best.  There are lots of paid advertising options, such as Google Ad Words and Facebook marketing.  These are great as they guarantee to show your website to your target audience. Although one drawback is paid advertising can be quite expensive, especially if you want to use more than one channel.

 

6. Analytics:

This involves using analytic tools, including Google and social media analytics, to monitor the success of your digital marketing strategy.  If the strategy is not working, then you need to adapt your campaign and try something new.  A strategy won’t always work right away, you need to find a digital marketing strategy that works best for your business and with your target audience.  Without using analytics, you won’t know which area of your digital marketing campaign is failing and therefore, you won’t be able to make the necessary changes.

 

Digital Marketing Help

There are lots of free information guides and digital marketing help available, as well as courses you can take.  Learn as much as you can if you want to handle the marketing of your website yourself.  Alternatively, there are also lots of companies available that can take care of your digital marketing strategy for you. Decide what is best for you and consider your budget and your limitations.

For more information on the DM services I provide, please work your way through my website:

 

Digital Marketing Services                                     SEO Content Writing

 

Social Media Marketing

 

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