What are the benefits of Online Reputation Management (ORM)?
Online Reputation Management (ORM) is the process of controlling the online reputation of your business. It involves continually analysing the internet to see where and when your website or brand is mentioned, so that you can respond immediately. How your business is perceived online, on websites and on social media, is incredibly important to the success of your business. Without ORM, you risk your brand reputation being tarnished or even destroyed by negative social media posts, blogs or comments that have gone viral. To learn more about ORM and its benefits, read this blog.
Read MoreThe main digital marketing mistakes you should avoid making
Digital Marketing is a fantastic tool to help increase brand awareness and advertise your company. But if you don’t understand the process of marketing digitally you are likely to make some common digital marketing mistakes. If you do make these mistakes then you might find your internet marketing becomes ineffective, draining your time and resources. For this reason, you should take the time to understand what not to do when marketing a website. To help you, I have put together this infographic to show you the most common digital marketing mistakes.
Read MoreWhat does digital marketing involve? The 6 main areas
Digital Marketing (DM) is the process of marketing a brand, products or services through a digital medium, such as the internet, mobile phones etc. It is an incredibly important and valuable tool in increasing brand awareness, visitors to your website and customers. But what does DM involve? If you are going to create a successful digital marketing strategy, you need to understand the six main digital marketing areas. Understanding digital marketing in its most basic form is a necessity, which is why I have put together this useful infographic.
Read MoreWhat does website optimisation include?
What is website optimisation? Simply put, its the process of changing a website so that it appears higher on the list of search engine results As more than half of internet users won’t even get through the first page of search engine results, it’s important to get your website as high on the list as possible. Search engines display their results according to how they rank websites, which is based on the relevance, readability and quality of the website. To optimise a website, you need to know the different factors that search engines use in their evaluation.
Read MoreCreating a Social Media Marketing Strategy
Before you start posting on social media, you first need to develop your social media marketing strategy. This social media strategy will define what content you post, when, where and how regularly. It will help you to achieve your business goals and make your social media campaign much more successful…Read more.
Read MoreWhat is Digital Marketing?
Digital Marketing is a diverse and well-rounded area that includes many sub-specialties. Understanding it is important in developing and implementing an effective digital marketing strategy and strong digital marketing campaign. From content writing, through to analytics, a digital marketer needs to be extremely familiar with all areas of digital marketing….Read more.
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