Social Media Marketing

Social Media Marketing is a fantastic way to promote your business, goods/services and brand online. By using a qualified social media marketer to create a personalised social media marketing strategy, you can benefit from complete social media management, reach a global audience and your target demographic. 

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Social Media Marketing

Social Media Marketing can be thought of as a way of interacting with a virtual community and network.  By creating and sharing engaging content, to create a following.  Through social media marketing and effective social media management you can reach more people, establish your brand and have more control over your online reputation and the message of your business.  You can also develop trust with your customers, which results in customer loyalty.  word-of-mouth has always been one of the best marketing tools, social media is the digital platform this now takes place in.

To successfully run a social media marketing campaign, a social media marketer will need to have a carefully thought out marketing strategy.  In addition, they you need to maintain their social media sites regularly.  Not only is this time consuming, but it can also be difficult to do if you’re new to social media marketing.  For this reason, investing in a social media marketer is often the best choice. 

Benefits of a Social Media Marketer and a social media marketing strategy

There are lots of benefits to using Social Media Marketing, these include:

  1. Increased brand awareness.  Through social media you can make your brand well-known and recognisable. Attracting new customers, while also maintaining your brand for current customers. Creating engaging content will encourage users to interact, which in turn establishes your reputation.
  2. Increased website traffic.  By establishing your online presence you are encouraging more people to your website.  The higher your website traffic is, the more potential customers your business has.
  3. Increased brand loyalty.  By engaging in social media your demanding loyalty from your customers.  According to a report by the Texas Tech University “it is wise for companies to engage with their followers on social media. Plain and simple, consumers like their voice to be heard. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
  4. Increased conversion. With an increase in traffic to your website, you will an increase in conversion.   For example, more visitors to your site will convert to customer.
  5. Understanding your audience and marketplace.  Through engaging with your customers you get to know what they want.  Through monitoring you can analyse your competitors and keep up with current industry trends.  See recent stats on social media users to see the potential audience you could grow your market to. 

Creating your own Social Media Marketing Strategy

Not all companies will have the budget in place for a digital marketer, or social media marketer.  However, this doesn’t mean that these businesses can’t still create their social media marketing strategy and implement this.  Of course, if you are new to social media marketing, this will require a bit of research on your part first.  You will need to understand not only your business goals and your customers behaviours.  But you will also need a strong idea as to what social media marketing is and how you can use this to your advantage. 

Tips for creating your own Social Media Management strategy:

This interesting blog by has a very useful ‘how to’ guide, that explains everything you need to do to create your own marketing strategy.  I recommend reading the entire article, however, here are some of the best tips;

  1. Know your audience. Find out which social media sites your customers use and make your presence on these sites well-known. 
  2. Know your limitations. Consistency is key in social media. Therefore, before you start, consider how much time you have to dedicate to your social media accounts each week. 
  3. Look at your resources. Do you have everything you need?  For example, do you have the skills? Or the personnel?
  4. Fully complete your profiles.  Your social media profiles need to be fully completed, for example, including photos, logos and contact details.  This shows professionalism and builds trust with your customers. 
  5. Find your own style.  For example, if your brand were a person, what would it be like? How would it speak? Reflect all of this in everything you post and in your profile information.
  6. What and when? Ask yourself what kind of things you are going to post, for example, text or videos.  Then think about what time these will be posted and how frequently you’re going to post.  
  7. Analyse.  Once you’ve started posting, you can see which posts are more successful.  From this you can see which content your audience prefers and what time of day is best to catch your audience. 

Social Media Marketer Prices and Tiers

An avid social media marketer, the social media marketing packages I offer come in different tiers.  Perfect, therefore, for businesses of all sizes, including a personalised social media marketing strategy and complete social media management.  

To see my social media management package tiers and prices, click here.

Fully qualified in digital marketing and social media marketing, details of my qualifications can be seen on my About Page.

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